There has been an explosive increase in sports betting interest in the last several years, prompted primarily by Daily Fantasy Sports and the steady legalization of sportsbooks by states. Advances in online technology have also contributed to the rise in access to sports wagering websites.
As interest has risen, the negative stigma around the sports betting industry has diminished, even to the point of sports leagues embracing the practice. As recently as five years ago, they made every effort possible to distance themselves from any involvement with gambling. The NFL and NBA especially maintained that it could seriously impact their competitive integrity.
Now, they are scrambling to formalize partnerships with major sportsbooks and are even going as far as showing odds on their websites. The PGA Tour and NBC Sports have hooked up with PointsBet to simulcast live wagering on the NBC’s Peacock streaming service during golf telecasts.
This activity is all quite a change, but it’s great for anyone involved in the sports betting industry. It has brought wagering on games out of the shadows and into the mainstream. No longer do people have to keep quiet about their sports wagers. They can play fantasy sports and place bets while getting great wagering information.
For independent sports betting agents, the increase in popularity is a great opportunity to pick up new customers, but only if they up their game from traditional bookie methods. The expectation level for new bettors is much higher than in the past, when ubiquitous internet access wasn’t yet available.
Now local bookies need to be able to compete with not just offshore online sites, but also state sponsored and regulated sportsbooks in locations where it’s legal for them to operate. The best way for them to do so is to utilize a Pay Per Head (PPH) service.
By taking advantage of Pay per head sites, sports betting agents can offer their clients online wagering 24 hours a day, seven days a week. The sportsbook they have access to has the same look and feel as what is provided by Caesar’s Entertainment, FanDuel, DraftKings and BetMGM.
All major sports are available for lines, odds and wagering, including NFL, NBA, NHL, Major League Baseball, UFC/MMA, boxing, soccer, golf, tennis, college sports and others. It gives bookies the opportunity to easily provide their clients access to sports wagering on a year around basis. Wagering doesn’t have to end with the Super Bowl.
The most popular wagering types are also offered, with futures, spreads, money lines, over/under, parlays and proposition bets on the board. If the sports betting agent chooses, the PPH sportsbook can also make live, in- game betting and mobile wagering available for their clients.
Although the online sportsbook is hosted by the PPH provider, the bookie has total control of the account settings for their customers. They can set wagering limits, the sports and betting types clients can access and change lines or odds for specific events.