If you are worried about your bookie pay per head business due to low betting handles, you need not worry soon. The decrease in betting numbers is across the board, and affecting even the bigger sports betting markets like Nevada and New Jersey. In fact, many of these states are seeing as much as 30% dips in betting handles.
But if you read through various guide to online sports betting, you will know that this is a seasonal dip that happens each summer. Typically, summer in the US means the lack of sports to bet on. Mostly, baseball is the main sport people bet on during this time. So even if you have lower numbers now, notice that its mostly not due to you losing players.
For instance, you may notice the huge hole that football betting used to have in your sportsbook. Both the NFL and NCAA football are very popular in sportsbooks. Even basketball, both the NBA and NCAA basketball, are staples in many sportsbook pay per head operations. These two sports alone are capable of generating millions in handle each month.
Luckily, the downward trend will be ending soon. We are close to seeing college football and basketball when the school year starts anew. As for professional sports, the NFL will be starting in just a few days. The NBA will be opening its new season towards the end of October. This means that as we move closer to the end of the year, the sports betting handle in most sportsbooks will be going back up again. Next time, make sure you study the sports calendar so you will know when to expect a slow season. By knowing this, you will be able to prepare yourself and your sportsbook for lower numbers and lower revenue.