Sports Betting News, Reviews & More

The online competition is fierce, and bookies must make the right move to keep these folks on the hook. Bettors want betting options available to them and they want it all. Don’t think that you can get by with offering the money line, the spread, and the end of the story. Nope, those days are over.

Sports gamblers want to beat you, this is why they gamble. They are hoping to strike it rich at your expense. Never take for granted the wealth of information at the bettor's fingertips, they come loaded for bear and they will spend the cash if you offer them options. The more options you have for them to choose from, the more chances you give yourself to beat them.

It’s the same principle as offering a three-way line in soccer – the players think this is a great deal. Bookies know they have the advantage in soccer and a leg up on the odds. Players love a variety of betting options and they will go broke trying to beat you, but you must offer it up.

• The pay per head is where the money is for independent bookies. If you are not locked into a pay per head then you are losing money, plain and simple. What the PPH providers have done is come up with software for bookies that offers the options players are looking for. Now you have the ability to not only keep the players you already have but also grow. If you are not growing, you are dying. Start growing and start earning a fantastic income with pay per head software that works.

• Corner bookies have been around since the dawn of time and chances are if you are reading this, you are a corner bookie. The corner bookie is the guy that sweats it out in the local neighborhood, in the local pubs and bars, even at work. Corner bookies are local guys that have a lot of friends that want to bet against him because they know he will pay when he loses, and the clients probably enjoy a fair amount of credit. These guys are literally everywhere and in every city in the USA.

• There is no questioning the corner bookie system has worked, and it’s worked fairly well, until the last few years. The problem for the corner bookie is online competition.

• Here is what happens – the local bookie may have a thriving business and can be doing well but he’s missing untapped betting revenue. Where is the local bookie at 2:00 AM, where is he at 5:00 AM, or any time of the night? Is the local bookie available at all hours of the day and night? He needs to be in order to accept wagers. The local bookie has either taken a deposit or has extended credit, this means the client is going to call, at least they are going to want to call. Can they? Probably not. The Bookie runs around like a madman all day, every day trying to be all things to all people, all of the time and he wants to sleep, he wants to eat dinner, he wants to go to the movies or spend time with the family. This is a difficult task as a local bookie.

• The PPH software eliminates the need to be everywhere all of the time. The software is the accountant, it is the oddsmaker, they set the daily lines and odds as well as set the daily events and games.

• The beauty of bookie software is the very fact that you now have an online sportsbook where your clients can go at all hours of the day and night to beat you. You want this, you need this. The more they think they can beat you, the more you will win.

Bookies, get out of the rut and into a money-making cash cow with a fantastic PPH that offers the best in bookie software. The PPH provider has combined the online sportsbook, the casino, and the racebook into a turnkey offer. Call them today and start earning big.